The traditions of media coverage of sexism problems alter in the late 1980s and in 1990s. One final sign of the ascendant of post-feminism in 1990′s TV was the decline of the primary form for representing feminism in 1980′s TV: the single working-woman sitcom. The longest and the most typical running shows of this kind in the 1980s had been holdovers from the 1980s, were King of Queens and Still Standing.
To claim, as its producers and various critics have, that Leave It to Beaver was about lifestyle, whereas All in the Loved ones was about politics, does not necessarily detract from the sitcom’s feminist resonance for viewers. At least in media interpretations, feminism increasingly was equated with lifestyle, especially the kind of way of life exemplified by media star Gloria Steinem. Continue reading